Dormer Pramet is proud to announce the unveiling of their redefined brand identity at IMTS 2024, marking the beginning of a new era for our company.

Visitors to their booth will experience first-hand the fresh visual identity and innovative products that reflect our commitment to simplifying messages and enhancing user experiences.

Certainty at Every Turn: Their new brand promise underscores their dedication to delivering reliable product performance and simple, easy experiences for their customers. This theme resonates through our entire repositioning effort, ensuring that every interaction with Dormer Pramet is dependable and trustworthy.

Key Highlights of the New Brand Identity:

  • Unified Global Master Brand:Dormer and Pramet brands are now united under the global master brand, Dormer Pramet, to create a clearly defined space in the market, simplifying product groupings and enhancing customer value. Miranda and Precision will remain within the Dormer Pramet’s portfolio as national hero brands.
  • New Visual Identity:Their updated corporate identity includes a refreshed visual style that will be rolled out across our website, packaging, and various touchpoints.
  • New packaging: Starting January 2025, all packaging will transition to grey, with their new brand identity. By making their packaging grey, it means that it can be more easily recycled at the end of life.
  • Their commitment:Reflecting their core values, they are dedicated to being collaboratively curious, activating ideas, doing the right thing, and going the extra mile for their customers.

At Dormer Pramet, they care deeply about the manufacturing community. This dedication to supporting their growth and resilience is embedded in their brand values and is reflected in their commitments.

Visitors at IMTS 2024 Can Expect:

  • Innovative Product Displays: Experience their latest cutting tools and solutions designed to improve performance and reduce operational costs.
  • Interactive Demonstrations:Engage with their experts to understand how their products and solutions can benefit your specific applications.
  • Storytelling and Engagement:Learn about our brand values and behaviours through powerful storytelling that highlights their dedication to collaboration, innovation, and customer success.

During this new era of Dormer Pramet they are focused on delivering certainty to their customers. They want customers to be certain they will get a quality tool, certain they can get the information they need quickly, and certain that they will be there for them to find a solution to their tooling problem.