Australia's ultimate, year-round nature and adventure playground, the NSW Snowy Mountains, will play host to the TODAY show when they broadcast live from Thredbo's 'Friday Flat' on Monday 25 July. Set against the breathtaking backdrop of Mt Kosciuszko, the Snowy Mountains is renowned for outstanding alpine resorts, glorious scenic walks and adrenalin-pumping experiences including mountain biking, skiing, tobogganing and snowboarding. The region's diversity will be profiled across the three-and-half-hour show by TODAY hosts Karl Stefanovic and Sylvia Jeffreys, together with Richard Wilkins, Tim Gilbert, Natalia Cooper and Ross Greenwood.

NSW Minister for Trade, Tourism and Major Events Stuart Ayres said the broadcast was secured by the NSW Government's tourism and major events agency Destination NSW to showcase the NSW Snowy Mountains as a must-visit destination.

“In the year ending March 2016, the Snowy Mountains welcomed more than 1.3 million overnight international, domestic and day-trip visitors, who spent more than $489 million in the region. The Snowies delivers après-ski at its best, from cosy wine bars and fine dining to events for the whole family, and I encourage all Australians to tune in to Channel Nine on Monday morning from 5:30am to discover this spectacular and exciting part of NSW,” Mr Ayres said.

Destination NSW Chief Executive Officer Sandra Chipchase said, “The NSW Snowy Mountains are home to Australia's largest national park, Kosciuszko. The region's rich history and great natural beauty make it an attractive destination all year round. We are delighted the TODAY show will highlight its attractions to viewers across Australia.”

Thredbo is one of Australia's highest alpine towns, famous for the longest ski runs and vertical drops in the country. Each year Thredbo hosts 750,000 visitors drawn to its mix of snow terrain, outdoor and nature experiences and charming village life.