Award-winning content marketing agency, HDY Agency, has further strengthened its senior team after appointing an experienced marketeer and brand specialist to join the agency to bolster its national and international expertise. 

Beatrice Vears will bring her rich marketing experience, which spans creative leadership, ATL advertising and brand strategy to her new role as Managing Director of HDY Agency.

She was most recently the Marketing Director for the global sports, leisure, hospitality and events brand, Sodexo Live!, which is responsible for the catering offer at a wide range of cultural moments and such prolific events as Royal Ascot and RHS Chelsea Flower Show.

Beatrice has also held senior roles for national and international brands including Premier Inn hotels and Wolff Olins brand agency. She now returns to her hometown of Birmingham to take on a new challenge at HDY Agency. 

Joining co-founders Angel Gaskell and Ed James, Beatrice’s new role will support the fast-growing agency’s vision of international growth and further strengthen its client servicing. Now in its fourth year of trading, HDY Agency has experienced 12 months of solid growth, which has included winning more than 20 new clients and projects, creating 26 new job roles and moving to a larger office. It also recently scooped the title of Large Content Marketing Agency of the Year at the 2022 European Content Awards.

Commenting on her appointment, Beatrice Vears said: “I’ve known the team at HDY Agency for a number of years. I’ve witnessed the team’s creative work first-hand and I’m really looking forward to working alongside Angel and Ed to help grow the business even further.

“It’s a great time to be returning back to my hometown of Birmingham. With so many incredible cultural moments like the 2022 Commonwealth Games and a boost in inward investment, there’s a real buzz around the city. It’s certainly an exciting time to be back.”

Angel Gaskell, co-founder of HDY Agency said: “Appointing a new Managing Director to our senior team is a huge milestone for us and represents an exciting chapter for HDY Agency, one that is focused on stabilising our core business whilst exploring international growth.

“Performance marketing has been the backbone of our agency and Beatrice’s new role at HDY will help drive that forwards to an even bigger and wider audience. We’ve got some really exciting launches planned for this year, and we’re so thrilled to welcome a new Managing Director along for the journey.”

HDY Agency was co-founded by Global broadcaster Ed James and accomplished marketeer Angel Gaskell in 2018. The Birmingham-based agency, which boasts an international portfolio of clients, spans a full spectrum of creative services and digital expertise.

This includes digital, social media, email marketing, design, brand development, PR, experiential, influencer marketing, photography and film production, and search engine optimisation.