With Brexit looming, recent research suggests Brits are turning to traditional British comfort food more than ever before and further cementing the growing trend with seven in ten saying when given the choice they would always choose a product that was made in the UK.
The research conducted by Young’s Seafood polled 2,000 adults and revealed what Brits love so much about British food with over 60% citing the fact it is traditional and comforting. Not only do they feel love for these dishes but Brits even have an emotional reaction when they eat them with half expressing it makes them feel good and 45% reminding them of their childhood. It’s not surprising then that 1 in 5 voted fish fingers, beans and chips as their favourite British meal, a classic childhood dish.
A whopping 98% of Brits agreed that family meal times are important with Roast chicken, fish and chips and Shepherds pie, all making the top 10 line up of favourite British meals. 62% voted British food as the best in the world with prawn cocktail, a full roast chicken dinner and apple and blackberry crumble voted the ultimate three course meal.
When it comes to cooking traditional cuisine over three quarters enjoy cooking traditional British meals with Mum being the sole teacher at 58%, but nearly half having taught themselves how to rustle up these types of dishes.
A traditional meal wouldn’t be complete without a British favourite, with the survey further revealing a list of favourite British brands that include Heinz, Warburton’s, Young’s Seafood and Marmite – all of which take pride of place on kitchen tables all over the country.
A spokesperson for Young’s Seafood said: “It’s great to see most Brits would choose products made in the UK and that you still cannot beat simple British classics like beans on toast or a fish finger sandwich. Young’s have been making delicious fish dishes here for over 200 years and are proud to be recognised as a favourite British brand still making the only branded fish finger in Britain.”
