A new study has revealed that University of Cambridge as the most Instagrammable university in the UK. University of Oxford came close behind in second place, whilst Coventry University was third.

Cybersecurity experts at VPNOverview analysed how many times the 100 highest rated UK universities have been hashtagged in public posts on Instagram. 

University of Cambridge ranked at the top of the list with a total of 184,963 public hashtags posts across Instagram. Many of the top posts feature picturesque shots of campus buildings and the surrounding city of Cambridge. 

The second-oldest university in the UK, Cambridge is renowned for its worldwide academic achievement, managing more than 150 departments, faculties, and other institutions. Notable former students include Tom Hiddleston, David Attenborough and King Charles III.  

University of Oxford comes in second place with a total of 163,445 hashtagged posts across Instagram. Many of the top posts feature the grounds and architecture of various buildings from the university itself, alongside the surrounding city of Oxford.   

University of Oxford is believed to be the oldest university in the English-speaking world and the world's second-oldest university in continuous operation and holds a very prestigious reputation. The grounds of the university were also used as filming locations throughout the Harry Potter films. Former students include Oscar Wilde, JRR Tolkien, Gemma Chan, and Hugh Grant. 

Coventry University ranks in third place with 161,452 hashtags on Instagram posts. Many of the top posts include graduation celebrations and examples of the various societies on offer, alongside pictures of the city. 

Coventry University is the larger of two universities in the city, the other being the University of Warwick. It is the UK's fourth largest university and has two principal campuses, with its central location in Coventry and a secondary campus in London for business and management courses. 

University of Birmingham ranked fourth in the list with a total of 142,536 public hashtags posts across Instagram. It is the seventh largest university in the UK and has one of the largest international student communities in the UK, with over 10,000 students from 150 countries. 

University of Glasgow ranked fifth with a total of 130,400 public hashtags posts across Instagram. It is the fourth-oldest university in the English-speaking world and is the most Instagrammable university from Scotland on the list.  

Other universities that made the top ten include University of Manchester, University of Leeds, Newcastle University, University of Sheffield, and King's College London. 

A spokesperson for VPNOverview commented: “While prospective students often apply for universities based on their academic reputation, the visual appeal of the buildings and campus also play an important role in creating an enjoyable university experience.  

“The University of Cambridge receives 1.3 million searches each year worldwide, with America and India accounting for nearly half of all searches. This highlights the importance of encouraging social media engagement using identifying hashtags to be able to reach as many people as possible, therefore creating further publicity.” 

Rank 

UK University 

Hashtag used 

Total number of Instagram hashtags 

1. 

University of Cambridge 

#universityofcambridge 

185,071 

2. 

University of Oxford 

#universityofoxford 

163,561 

3. 

Coventry University 

#coventryuniversity 

161,538 

4. 

University of Birmingham 

#universityofbirmingham 

142,536 

5. 

University of Glasgow 

#universityofglasgow 

130,400 

6. 

University of Manchester 

#universityofmanchester 

129,748 

7. 

University of Leeds 

#universityofleeds 

119,728 

8. 

Newcastle University 

#newcastleuniversity 

107,011 

9. 

University of Sheffield 

#universityofsheffield 

101,349 

10. 

King's College London 

#kingscollegelondon 

101,341 

11. 

University of Nottingham 

#universityofnottingham 

96,134 

12. 

University of Edinburgh 

#universityofedinburgh 

92,526 

13. 

Durham University 

#durhamuniversity 

91,620 

14. 

Cardiff University 

#cardiffuniversity 

85,889 

15. 

Imperial College London 

#imperialcollegelondon 

82,793 

16. 

University of York 

#universityofyork 

78,953 

17. 

Northumbria University, Newcastle 

#northumbriauniversity 

78,851 

18. 

University of Warwick 

#universityofwarwick 

74,623 

19. 

University of Bristol 

#universityofbristol 

72,294 

20. 

University of Bath 

#universityofbath 

71,329 

21. 

University of Surrey 

#universityofsurrey 

70,838 

22. 

Loughborough University 

#loughboroughuniversity 

67,871 

23. 

Kingston University 

#kingstonuniversity 

66,511 

24. 

Lancaster University 

#lancasteruniversity 

66,272 

25. 

University of Essex 

#universityofessex 

64,315 

26. 

University of Liverpool 

#universityofliverpool 

63,025 

27. 

UCL (University College London) 

#universitycollegelondon 

61,004 

28. 

University of Leicester 

#universityofleicester 

57,214 

29. 

Falmouth University 

#falmouthuniversity 

57,033 

30. 

University of Southampton 

#universityofsouthampton 

55,514 

31. 

University of Exeter 

#universityofexeter 

55,444 

32. 

Aston University, Birmingham 

#astonuniversity 

51,571 

33. 

University of Hertfordshire 

#universityofhertfordshire 

51,323 

34. 

Bangor University 

#bangoruniversity 

50,019 

35. 

Nottingham Trent University 

#nottinghamtrentuniversity 

49,295 

36. 

University of Aberdeen 

#universityofaberdeen 

48,892 

37. 

University of Kent 

#universityofkent 

48,699 

38. 

Bournemouth University 

#bournemouthuniversity 

47,927 

39. 

University of East Anglia 

#universityofeastanglia 

47,104 

40. 

Swansea University 

#swanseauniversity 

45,528 

41. 

University of Lincoln 

#universityoflincoln 

45,514 

42. 

Heriot-Watt University 

#heriotwattuniversity 

44,549 

43. 

Ulster University 

#ulsteruniversity 

44,506 

44. 

University of Sussex 

#universityofsussex 

43,172 

45. 

Birmingham City University 

#birminghamcityuniversity 

42,164 

46. 

University of the Arts London 

#universityoftheartslondon / #universityofartslondon 

41,935 

47. 

Aberystwyth University 

#aberystwythuniversity 

40,783 

48. 

University of Portsmouth 

#universityofportsmouth 

40,752 

49. 

Leeds Arts University 

#leedsartsuniversity 

40,615 

50. 

Keele University 

#keeleuniversity 

38,826