Residents looking to get onto the property ladder in Brierley Hill have a wider scope to choose from thanks to the launch of Platform Home Ownership’s brand-new Shared Ownership development.

Comprising a charming array of two, three and four-bedroom homes full of character, space and practicality for a variety of homeseekers to make their own, the Cookley Works development will be a key aspect of the regeneration of Brierley Hill, an area which is thriving following large-scale investment from Dudley Metropolitan Borough Council. The town centre has undergone an extensive enhancement in many sectors recently, with transport links and local housing among other components helping to drive a 128% increase to the population in the last decade.

Platform Home Ownership, in collaboration with Lovell Homes, is producing 34 high-quality homes just off Leys Road, to meet increasing demand for housing in the area, all of which will be available through Shared Ownership or Rent to Buy, allowing local people to own their own home through a more affordable scheme. Built with the modern homebuyer in mind, with contemporary fittings, areas for remote working and high energy efficiency, these versatile homes provide a fantastic blend between the peaceful canal-side settings and the extensive amenities that a bustling town provides.

Shared Ownership allows homeseekers to purchase a share of their home and pay rent on the remaining amount, typically buying between 10% and 75% of the property’s full market value, depending on the model purchased with. This lowers the amount needed for a deposit, with most deposits on Shared Ownership schemes between 5% and 10% of the share and not the full amount.

Platform has seen an increase in popularity in the Shared Ownership scheme. In fact, they have sold 55% more Shared Ownership homes between April 2021 and March 2022 compared to the previous year. Through the process of staircasing, those using Shared Ownership can gradually increase the amount of their home that they own.

Ryan Harris, Area Sales Manager for Platform, said: “It’s exciting to be contributing towards the growth of Brierley Hill, an area in a great location with incredible potential to become a popular hotspot for commuters and families.

“Shared Ownership is quickly becoming a more sought-after route toward home ownership, so we don’t expect these homes to be on the market for too long. Our partnership with Lovell Homes means we know these homes will be crafted to a high standard, and therefore those who make these properties their own will be incredibly lucky to have landed in such a great place.”

One of the impressive homes brought to Brierley Hill courtesy of Platform is the Bloom style home, a semi-detached, three-bedroom property with a contemporary setup which is ideal for families, downsizers, and commuters with an abundance of space for the demands that modern life brings. Available at four plots at Cookley Works, The Bloom is underpinned by a welcoming hallway on entry, off which stems a modern, fully-fitted kitchen-dining area and large lounge for winding down or entertaining family and friends, while the ground floor also features a large storage area and downstairs bathroom, completed by a turfed rear garden.

The home is fully-fitted with central heating and double-glazed windows, while there is allocated parking and a 10-year build warranty, all of which comes as standard with all Platform Home Ownership properties. The upper floor is home to a large main bedroom and stylish family bathroom, opposite two other bedrooms backing on to the rear.

Cookley Works is within a two-mile drive from the renowned shopping centre Merry Hill, home to over 200 stores with 10,000 parking spaces. Merry Hill offers the modern consumer with a plethora of independent and chain stores, leisure activities and restaurant among other attractions, while the development has two primary schools, a high school and a college all within a mile and a half’s distance.

Despite being in the heart of the Black Country, Brierley Hill is a short drive away from the green space of the Staffordshire countryside, with many charming village pubs, rural walks and outdoor family activities available to the west of the town.