A leading West Midlands housing association is supporting the National Shared Ownership awareness campaign run by the National Housing Federation (NHF).
Bromford, which has a number of Shared Ownership developments across the county, is helping to raise awareness of the homeownership route, which is increasingly becoming a more popular viable method of getting onto the property ladder. Shared Ownership gives first-time buyers and those who do not currently own a property the opportunity to secure a new build home with Bromford.
Homebuyers pay a mortgage on the share they own, and pay rent on the remaining share, meaning only a smaller deposit is required. The National Shared Ownership campaign is now in its fourth year, having launched in 2020 with the first ever shared ownership website and portal available throughout the country.
The campaign’s coordinators, NHF, work alongside Homes England to ensure that Shared Ownership continues to be right for potential customers and housing associations and provide education around the scheme’s finer details. Bromford recently ran Mythbusting Month on its social media channels, helping to dispel some of the misconceptions that people may have around Shared Ownership.
Catherine Jarrett, Director of Sales and Marketing at Bromford, said: “It’s really important for us to be part of this fantastic campaign which does so much to raise awareness around the feasibility and ease of Shared Ownership.
“In a time where homeownership may seem a distant dream for some people, housing associations like Bromford and campaigns like these can help people understand that it might not be as far away as they would traditionally expect. Education around Shared Ownership is important, so for this campaign and ourselves to be helping break down some of the intricacies of the scheme and help people on their home buying journey is incredibly rewarding.”
