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As football fans across the UK prepare for another summer of World Cup action, dog owners are being urged to consider how matchday celebrations may be affecting their pets.

According to fresh dog food brand Years, the combination of cheering, shouting, sudden celebrations, doorbells, visitors and changes to routine can create a stressful environment for many dogs, particularly those that are sensitive to noise or unfamiliar situations. The warning comes as millions of households are expected to tune in for matches over the coming weeks, with pubs, homes and fan zones becoming significantly louder than normal.

Darren Beale, CEO of Years, says many owners don't realise how overwhelming major sporting events can be for dogs. "While we might see the World Cup as a fun social occasion, dogs often experience it very differently,” he commented.

“Sudden shouting, people jumping up from their seats, extra guests in the home and disrupted routines can all be confusing or stressful for some pets. Every dog is different. Some will happily snooze through a match, while others may become unsettled by the noise and activity around them."

According to Years, common signs of stress can include:

Sign

What it could mean

Panting when not hot

Anxiety or nervousness

Pacing around the room

Difficulty settling

Hiding under furniture

Seeking safety

Excessive barking

Reacting to noise or excitement

Lip licking or yawning

Stress signals often missed by owners

Following owners constantly

Looking for reassurance

 

Five ways to help your dog during the World Cup:

1. Create a quiet retreat: Give your dog access to a separate room, crate or quiet area where they can escape the noise if they choose.

2. Keep routines consistent: Try to stick to normal walking, feeding and bedtime routines, even on match days.

3. Use background sound: Leaving a radio, television or calming music on in another room can help mask sudden cheers and celebrations.

4. Provide enrichment: Lick mats, puzzle feeders and long-lasting chews can help redirect attention and encourage relaxation.

5. Warn guests in advance: Not every dog enjoys being the centre of attention. Ask visitors to give your dog space and allow them to approach people on their own terms. 

Darren added: "One of the biggest mistakes owners make is assuming their dog enjoys the party simply because they're in the room.

“Many dogs stay close to their owners for reassurance, not because they're comfortable with what's happening. The best approach is to let your dog choose how involved they want to be. If they prefer a quiet room away from the football, that's absolutely fine."

Dogs and football don't always mix: The team at Years notes that major sporting tournaments often create unusual environments for pets. Fireworks, car horns, garden gatherings, late nights and increased household activity can all contribute to anxiety in some dogs.

"Football should be enjoyable for everyone in the household, including our dogs," Darren said. “A few simple adjustments can make a huge difference and help ensure your pet stays comfortable throughout the tournament." 

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