A talented Shaheen Khan, of Khanz, a social entrepreneur and fashion designer represented Pakistan at the Women Vendors Exhibition and Forum (WVEF) organized by the ITC where 42 countries participated and was held at the Hilton Istanbul Bomonti Hotel and Conference Center in Turkey.

Starts with a parallel session that prepares women vendors to take advantage of trade opportunities and achieve commercial success. Women vendors receive mentoring and training from sector specialists in advance of facilitated business-to-business meetings.

Established in 1964, the International Trade Centre is the joint agency of the World Trade Organization and the United Nations. The theme of this year’s conference was to empower Women Vendors in order to bring greater economic benefits to women and their communities.

(ITC) International Trade Centre is based in Germany and Arancha Gonzalez is the Executive Director. It is the joint agency of the World Trade Organization and the United Nations. ITC’s main focus is to facilitate SME success in international business. Having worked with SMEs for 50 years, ITC is familiar with the unique needs of SMEs, including women-owned enterprises, and has vast experience in improving their international competitiveness and connecting them with markets.