They may be tiny shoes to fill but family footwear retailer Charles Clinkard is looking for the UK’s next top model to showcase its range of first shoes.
It may be baby steps to a full time career on the catwalk but new parents are invited to put their children’s terrific tootsies forward to feature in the company’s marketing campaign.
The award-winning North East-based company is launching a nationwide campaign to find a tiny tot aged between ten months and 18 months.
All parents or carers have to do is send in a fun snap showing how much their children love their first shoes – it can be anything from trying them on to putting them under the pillow at night.
Managing Director Charles Clinkard said: “First shoes are probably the most important ones you’ll ever have in your life – the start of a lifetime journey,
“We’ve been providing children with their first shoes for generations, and there are many people who will remember having their feet measured at Charles Clinkard as they grew up.
“So as we prepare to launch our new first shoe experience, we thought it would be lovely to see one of our very own customers as the face - or should I say feet - of our campaign.”