The Boxing Gym, the world’s first fully-functioning in-store boxing gym had opened at Selfridges on Oxford Street.
The Boxing Gym is a collaboration with and run by BXR London, the first boutique boxing club launched in January 2017 by boxing superstar Anthony Joshua and a group of investment partners including Mark Ronson and boxing promoter Eddie Hearn.
The BXR residency at Selfridges will run for a month and is part of Lamyland, the opening act in a series of projects under a new umbrella campaign called Radical Luxury through which Selfridges is inviting customers to discuss the meaning of luxury today. Lamyland is the brainchild of designer and artist Michèle Lamy, a true fashion original and wife of designer Rick Owens, who was commissioned by Selfridges to interpret luxury in a personal and radical way.
Boxing, about which Michèle is passionate, as well as art and fashion are all at the heart of her Lamyland project and expressed – beyond the creation of the Boxing Gym - through a wide selection of exclusive designer and artist collaborations featuring Supreme, Everlast, Off-White, Craig Green, Gareth Pugh and Versace amongst many others. Those collaborations are available through the Selfridges Corner Shop, a retail destination launched in December 2017 and dedicated to temporary themed residencies.
The Boxing Gym is on the lower ground floor of the Oxford Street store, it's 3,500 sqft, offers 20 heavy water-loaded rubber punch bags and a bespoke boxing ring. There are 20 strength and conditioning stations set up in the space, each featuring a training mat, 2 dumbbells, 1 kettle bell and a choice of weight plates. Gloves and hand slips are provided for each session and a specially designed playlist featuring a mix of hip hop, rap, house tracks underpin specific sections of the workouts.
The Boxing Gym at Selfridges offers 55-minute group boxing classes bespoke for the new space, based on a combination of elements from BXR’s famous ‘Boxing Skills’ and ‘Strength and Conditioning’ classes. Private personal boxing sessions with one of the BXR’s elite coaches are also available. Group classes run from Thursday to Sunday and will include intensity rounds of boxing against boxing bags, paired with bodyweight exercises and core drills. Strength and body conditioning are developed using an individual box and a variety of load-bearing or resistance-based exercises fused with plyometric bodyweight routines, weighted cardio and explosive movements
