Stars have united to combat fashion peril after it emerged Brits will splash out £3.5 Billion on new clothes for the Christmas party season this year.
But eight million items will only be worn once.
Research by Oxfam shows that 65% of Brits will buy at least one new item of clothing for the Christmas party season, splashing out an average of £106 each.
But a quarter (24%) of those say they will only wear the item once over the festive period – leaving clothes to fester in wardrobes or end up in landfill.
Kate Moss, Una Healy, Ellie Goulding, Killing Eve star, Jodie Comer, and designer Stella McCartney are some of the celebrities who have donated partywear to Oxfam.
They are supporting the charity’s sustainable partywear campaign encouraging people to shop for second-hand fashion this Christmas rather than always buying new.
Ellie Goulding, who donated a stunning designer outfit including a little black Isabel Marant dress, said: “I’m donating pieces from my wardrobe and hoping to pick up something amazing in their place! Follow Oxfam’s lead and when you fall out of love with an outfit, let someone else fall in love with it. Source your new look from Oxfam too, and you’re showing maximum respect for clothes, the planet and style. With Oxfam's expertise at re-circulating our fashion, you will never fear the re-wear!”
Una Healy, who donated a gorgeous shimmery evening gown said: “I love dressing up at this time of year and while I love high street shops, I'll be making sure I have a look at the Oxfam Online shop too. I've donated a party dress this year, but there are some amazing bargains to be had. It's a huge treasure trove of vintage, sparkly and one-off pieces and you can do your bit for those living in poverty too.”
The Oxfam Online Shop and the charity’s 610 high street shops are stocked with partywear that slows down fast fashion by giving clothes a second chance to be sold. The charity’s unique textile recycling operation means none of the donated clothes, whatever the quality, end up in landfill.
Oxfam’s Fee Gilfeather said: “The figures revealed by this research are staggering, and it is vital clothes don’t just go to waste. Oxfam is the right destination for ethical fashion lovers, because our shops are stocked with glamourous pieces which help save the planet and raise money for the world’s poorest people to access clean water, food and shelter.”
Fast fashion uses speed and low-cost production systems to deliver new clothes to the High Street inspired by the catwalk or celebrities.