Hey Big Spender: 1.4 Million Shoppers Borrowed Money For Black Friday
Once again the phenomenon of Black Friday has hit British high streets in the run up to Christmas and Opinium Research analysed the nation’s behaviour in response to several days of deals and discounts with some surprising results. Despite the hype, the majority (69%) of Brits avoided Black Friday. Of those who did take advantage of the sales (29% overall) most avoided the madness of the stores and stuck to online shopping (81% versus 35% who shopped in store).