The Sardar Co celebrates Sikh identity with release of new Punjabi song at a time of heightened fear about race-related hate crimes
The world’s first brand developed to promote the health and maintenance of uncut beard and hair is releasing a new Punjabi song to create awareness about these important aspects of religious identity for Sikhs.
‘The Sardar Co’ hopes their new song will give young men and women confidence to keep and maintain beautiful hair and beards, particularly when it is a mainstay of their faith, culture or tradition.