Sadler’s, owners of the award winning Peaky Blinder spirits range made in the Black Country, have officially registered July 2 as ‘National Peaky Blinder Day’. To celebrate, a whole host of prizes will be up for grabs via the Sadler’s website, including a year’s supply of Sadler’s Peaky Blinder lager and range of spirits.
The original Peaky Blinder gang had direct links to the Sadler’s family back in the 1800s, and were regular visitors to their well-known Birmingham pubs and establishments during that period. With the creation of the Peaky Blinder Spirits range in 2017, each spirit was named after founding members of the Sadler family business, as well as real Peaky Blinder gang members as a tribute.
Andy Wallace, International Marketing Manager, Whisky, comments: “Speaking to social historian Professor Carl Chinn MBE, we’ve delved into the stories of the original Peaky Blinder gang and those who adorn our bottles.
“Henry Lightfoot, the first recognised member of the gang, was well-known in the Birmingham area for his misdemeanours, yet in 1916 he signed up to the British Army to fight for his country at the Battle of the Somme. After two days in battle he was injured, and discharged from the army on July 2.
“We wanted to celebrate the hard graft and toil displayed by the founders of Sadler’s and the people of the Black Country area during this period and beyond, which is really what the brand is all about. Launching National Peaky Blinder Day on July 2 felt like a fitting tribute – we’ll be raising a glass on the day, and encouraging fans to get involved with the range of offers available on our website”. The Sadler’s Peaky Blinder Distillery and Bar in Lye are now also open for visitors, with a host of specials events coming up this summer.