Leading Irish makeup giant, BPerfect Cosmetics have just announced the launch of their Full Impact Concealer on the January 26, 2024.

Created with diversity and inclusivity at the forefront, the Full Impact Concealer comes in 26 different shades to conceal discolouration and hyperpigmentation, and smooth and illuminate the skin. Founded in 2012 by Brendan Mc Dowell, BPerfect Cosmetics is the award-winning beauty brand taking the UK by storm.

Infused with niacinamide, the Full Impact Concealer has a soft matte formula with intense pigment, which allows users to blend the product easily and create a crease-proof look. With simplicity and usability at the forefront of their product designs, the Full Impact Concealer contains a unique applicator which guarantees even coverage in just one swipe.

A saviour for dark circles and blemishes, BPerfect Cosmetic’s Full Impact Concealer promises complete coverage to minimise and blur the appearance of imperfections. It is also long-wearing, so customers can apply it with confidence, knowing it will last throughout the day.

Loved by brand ambassadors including Love Island winner Ekin Su Cülcüloğlu and Married at First Sight favourite Erica Roberts, the Full Impact Concealer is available in 26 shades to suit all skin types. These include; Light, Medium, Medium-Deep, Deep and Deep-Dark.

Speaking about the launch, BPerfect Cosmetics CEO Brendan Mc Dowell says: “As a brand, inclusivity is everything to us, so it was really important that we had a shade to suit all, and a photoshoot to represent this.

“It was an honour to work with eight incredible people who have inspired and trusted us with their stories for this campaign. These included Kate, the first model with Down Syndrome signed to a model agency in Northern Ireland, Tilly who lost both of her arms as a child and has gone on to achieve so much in her career, and Logan, an award-winning author and advocate for the Trans community.

“I'm incredibly proud of not only the product, which is amazing, but the incredible campaign behind it that shines a light on so many different communities.”