Birmingham’s new Zero Hero campaign to encourage waste reduction with a series of pop-up events across the city.
Birmingham’s new Zero Hero campaign to encourage waste reduction with a series of pop-up events across the city. Birmingham City Council is urging residents to reduce, reuse and recycle waste through a new campaign called Zero Heroes. The campaign is part of a wider council initiative called Cleaner Greener Streets, which aims to help Birmingham work towards its target of becoming a zero waste to landfill city by 2035. Last year just 26.5 per cent of household waste in Birmingham was recycled, showing there’s still a long way to go.