The founder of Europe’s largest vegan campaign ‘Go Vegan World,’ Sandra Higgins, will be in Birmingham this Friday to give a talk on ‘making veganism easy.’ At the Purely Vegan Store, on Alcester Road South in Kings Heath she will be discussing the pros of a vegan lifestyle - despite veganism often being portrayed as daunting and extreme, she will put forward that a vegan lifestyle can in fact be easy, healthy and enjoyable.
Sandra will be talking about what it means to be vegan, the motivation and rational for veganism, and how we can encourage others to do the same and she will illustrate her talk with discussion of the ads in the Go Vegan World campaign and the animals at Eden who inspire and inform her work.
The campaign even features on the largest billboard in Europe, situated by the M6 in Birmingham.
