Cineworld Birmingham Broad Street Reaps Rewards After Launching 4DX Cinema In October 2016
Since the launch of 4DX at Cineworld Birmingham Broad Street last month, the introduction of the revolutionary cinematic experience has been a huge success for the cinema, resulting in a strong increase in sales. With over 773 effects per film, the Cineworld Birmingham Broad Street has coordinated over 100,000 4DX effects for local cinema-goers since its opening on 21st October, putting viewers right in the heart of the movie.